Anies Rasyid Baswedan’s Political Communication in Facing the 2024 Election
Abstract
This study analyzes how Anies Rasyid Baswedan’s political communication is in preparation for the upcoming 2024 elections. In this study, we used a qualitative strategy that incorporated the Qualitative Data Analysis (QDA) Miner methodology into our content, network, and cloud analysis using the Nvivo 12 Plus software. The results of this study indicate that account intensity also describes how Anies Rasyid Baswedan carries out political communication or branding activities. The @aniesbaswedan account has the most significant overall and quarterly tweet intensity, with 79.65% of tweets having a restoration sub-theme. This account also has the highest power for the total number of tweets. The 2024 election subtheme generated 11.43% of tweets; finally, the political subtheme was 9.52%. In analyzing the contents of information dissemination related to Anies Rasyid Baswedan’s political communication, his account has carried out direct outreach regarding politics in the face of the 2024 election. In the end, social media has become a place to share political information about Anies Rasyid Baswedan
References
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Ojala, M., Pantti, M., & Laaksonen, S.M. (2019). Networked Publics as Accountability Agents: Online Interactions between Citizens, the Media and Immigration Officials During the European Refugee Crisis. New Media and Society, 21(2), 279–297. https://doi.org/10.1177/1461444818794592.
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Ricks, J. I. (2022). Politically Speaking: Ethnic Language and Audience Opinion in Southeast Asia. Journal of East Asian Studies, 22(3), 457–479. https://doi.org/10.1017/jea.2022.20.
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QI, H. Y., & PENG, Y. (2023). Construction of the Meaning of Chinese Government Press Conferences under Public Health Emergencies Based on the Theory of Political Communication. Journal of Humanities and Social Sciences Studies, 5(1), 78-84. https://doi.org/10.32996/jhsss.2023.5.1.11.
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Theocharis, Y., & Jungherr, A. (2021). Computational Social Science and the Study of Political Communication. Political Communication, 38(1–2), 1–22. https://doi.org/10.1080/10584609.2020.1833121.
Tofighi, B., Aphinyanaphongs, Y., Marini, C., Ghassemlou, S., Nayebvali, P., Metzger, I., Raghunath, A., & Thomas, S. (2020). Detecting Illicit Opioid Content on Twitter. Drug and Alcohol Review, 39(3), 205–208. https://doi.org/10.1111/dar.13048.
Wey, Y. (2022). Protesting in the Digital Age How does Digital Information and Communication Technology Alter the Landscape of Mass Political Mobilization. Thesis: Aalto University.
Zahidi, M. (2023). Benny Wenda’s Political Propaganda about the Free Papua Issue Through Twitter. Jurnal Ilmiah Peuradeun, 11(1), 137-156. https://doi.org/10.26811/peuradeun.v11i1.698.
Alfatease, A., Alqahtani, A.M., Orayj, K., & Alshahrani, S.M. (2021). The Impact of Social Media on the Acceptance of the Covid-19 Vaccine: A Cross-Sectional Study from Saudi Arabia. Patient Preference and Adherence, 15, 2673–2681. https://doi.org/10.2147/PPA.S342535.
Azka, I., & Syahputra, I. (2023). Komunikasi Politik Capres Anies Baswedan Menuju Pemilu 2024 Melalui Media Sosial Instagram. J-IKA: Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung, 10(1), 37-45. https://doi.org/10.31294/kom.v10i1.15231.
Bidwell, K., Casey, K., & Glennerster, R. (2019). Debates: Voting and Expenditure Responses to Political Communication.
Brekke, J. P., & Thorbjørnsrud, K. (2018). Communicating Borders-Governments Deterring Asylum Seekers Through Social Media Campaigns. Migration Studies, 8(1), 43–65. https://doi.org/10.1093/migration/mny027.
Campos-domínguez, E., Díez-garrido, M., & Campos-domínguez, E. (2023). Transparencia Digital y Comunicación Política, 32(1), 1–8. https://doi.org/10.3145/epi.2023.ene.04.
Casado-Aranda, L.A., Sánchez-Fernández, J., & Luque-Martínez, T. (2022). Modulating the Neural Bases of Political Communications: Political Involvement and Perception of the Economic Situation. Political Behavior, 44(3), 1247–1270. https://doi.org/10.1007/s11109-020-09657-8.
Castanho Silva, B., & Proksch, S.O. (2022). Politicians Unleashed Political Communication on Twitter and in Parliament in Western Europe. Political Science Research and Methods, 10(4), 776–792. https://doi.org/10.1017/psrm.2021.36.
De Vries, C.E., Hobolt, S.B., & Walter, S. (2021). Politicizing International Cooperation: The Mass Public, Political Entrepreneurs, and Political Opportunity Structures. International Organization, 75(2), 306–332. https://doi.org/10.1017/S0020818320000491.
Duncombe, C. (2019). The Politics of Twitter: Emotions and the Power of Social Media. International Political Sociology, 13(4), 409–429. https://doi.org/10.1093/ips/olz013.
Edhlund, B. (2019). NVivo 12 Essentials. lulu.com.
Elareshi, M., Habes, M., Ali, S., & Ziani, A. (2021). Using Online Platforms for Political Communication in Bahrain Election Campaigns. Pertanika Journal of Social Sciences and Humanities, 29(3), 2013–2031. https://doi.org/10.47836/pjssh.29.3.28.
Frimer, J.A., Aujla, H., Feinberg, M., Skitka, L. J., Aquino, K., Eichstaedt, J.C., & Willer, R. (2022). Incivility is Rising Among American Politicians on Twitter. Social Psychological and Personality Science, 14(2), 259-269. https://doi.org/10.1177/19485506221083811.
Gilardi, F., Gessler, T., Kubli, M., & Müller, S. (2022). Social Media and Political Agenda Setting. Political Communication, 39(1), 39–60. https://doi.org/10.1080/10584609.2021.1910390.
Hai-Jew, S. (2019). NVivo 12 Plus’s New Qualitative Cross-Tab Analysis Function. C2C Digital Magazine, 1(10), article 15. https://scholarspace.jccc.edu/c2c_online/vol1/iss10/15.
Heiss, R., Schmuck, D., & Matthes, J. (2019). What Drives Interaction in Political Actors’ Facebook Posts? Profile and Content Predictors of User Engagement and Political Actors’ Reactions. Information Communication and Society, 22(10), 1497–1513. https://doi.org/10.1080/1369118X.2018.1445273.
Kariryaa, A., Rundé, S., Heuer, H., Jungherr, A., & Schöning, J. (2022). The Role of Flag Emoji in Online Political Communication. Social Science Computer Review, 40(2), 367–387. https://doi.org/10.1177/0894439320909085.
Kurniawan, C., Nurmandi, A., Muallidin, I., Kurniawan, D., & Salahudin. (2022). Economic Recovery for Tourism Sector Based on Social Media Data Mining. In Human Interaction, Emerging Technologies and Future Systems V: Proceedings of the 5th International Virtual Conference on Human Interaction and Emerging Technologies, IHIET 2021, August 27-29, 2021 and the 6th IHIET: Future Systems (IHIET-FS 2021), October 28-30, 2021, France (pp. 174-180). Springer International Publishing. https://doi.org/10.1007/978-3-030-85540-6.
Kurniawati, F., Pawito, & Hastjarjo, S. (2022). Representation of Political Actor’s Identity in Social Media (Analysis on Instagram accounts of Anies Baswedan, Ridwan Kamil and Ganjar Pranowo). International Journal of Multiculturaland Multireligious Understanding, 9(2), 669–678. http://ijmmu.comhttp//dx.doi.org/10.18415/ijmmu.v9i2.3460.
Morales, J.S. (2020). Perceived Popularity and Online Political Dissent: Evidence from Twitter in Venezuela. International Journal of Press/ Politics, 25(1), 5–27. https://doi.org/10.1177/1940161219872942.
Moro, A., Radić, N., & Truong, V. (2023). To Tweet or not to Tweet? The Determinants of Tweeting Activity in Initial Coin Offerings. British Journal of Management, 0, 1–19. https://doi.org/10.1111/1467-8551.12709.
Mukarom, Z. (2022). Political Communication Strategies to Increase the Opportunity of Women’s Political Representation in Indonesian Parliament. Journal of International Women’s Studies, 23(1), 280-293. https://vc.bridgew.edu/jiws/vol23/iss1/30.
Ojala, M., Pantti, M., & Laaksonen, S.M. (2019). Networked Publics as Accountability Agents: Online Interactions between Citizens, the Media and Immigration Officials During the European Refugee Crisis. New Media and Society, 21(2), 279–297. https://doi.org/10.1177/1461444818794592.
Plantin, J., & Punathambekar, A. (2018). Digital Media Infrastructures: Pipes, Platforms, and Politics. Media, Culture & Society, 41(2), 163-174. http://eprints.lse.ac.uk/id/eprint/90876.
Prisgunanto, I. (2020). Social Media and Visit Decision to Tourist Destinations: Measuring the Impact of Instagram on Expatriates in Indonesia. Jurnal Komunikasi: Malaysian Journal of Communication, 36(1), 495–508. https://doi.org/10.17576/JKMJC-2020-3601-29.
Rajandran, K., & Lee, C. (2023). Discursive Approaches to Politics in Malaysia: Legitimising Governance (p.268). Springer Nature. https://doi.org/10.1007/978-981-19-5334-7
Ricks, J. I. (2022). Politically Speaking: Ethnic Language and Audience Opinion in Southeast Asia. Journal of East Asian Studies, 22(3), 457–479. https://doi.org/10.1017/jea.2022.20.
Salahudin, S., Nurmandi, A., & Loilatu, M.J. (2020). How to Design Qualitative Research with NVivo 12 Plus for Local Government Corruption Issues in Indonesia? Jurnal Studi Pemerintahan, 11(3), 369-398. https://doi.org/10.18196/jgp.113124.
Samosir, O. (2022). Worrying Political Democracy in 2024 National Elections on the Behavior of Election Managers. 23(2), 56–62. https://doi.org/10.3968/12763.
Saputro, R.H., Anggoro, T., Muslim, S., Wardani, I.U., Fatmawati, E., Yusuf, M., Prasetyo, D., & Yusuf, M.A. (2023). Gaining Millenial and Generation Z Vote: Social Media Optimization by Islamic Political Parties. Res Militaris, 13(1), 323–336. https://resmilitaris.net/menu-script/index.php/resmilitaris/article/view/1007.
Setiyaningsih, L.A., Fahmi, M.H., & Nuswantari, S.A. (2023). Rethinking: Women’s Political Rights, Digital Safety, And Election. 1(1), 45–54. https://doi.org/10.26905/jtragos.v1i1.9205.
QI, H. Y., & PENG, Y. (2023). Construction of the Meaning of Chinese Government Press Conferences under Public Health Emergencies Based on the Theory of Political Communication. Journal of Humanities and Social Sciences Studies, 5(1), 78-84. https://doi.org/10.32996/jhsss.2023.5.1.11.
Sutinen, U. M., & Närvänen, E. (2022). Constructing the Food Waste Issue on Social Media: A Discursive Social Marketing Approach. Journal of Marketing Management, 38(3–4), 219–247. https://doi.org/10.1080/0267257X.2021.1966077.
Theocharis, Y., Barberá, P., Fazekas, Z., & Popa, S.A. (2020). The Dynamics of Political Incivility on Twitter. SAGE Open, 10(2). https://doi.org/10.1177/2158244020919447.
Theocharis, Y., & Jungherr, A. (2021). Computational Social Science and the Study of Political Communication. Political Communication, 38(1–2), 1–22. https://doi.org/10.1080/10584609.2020.1833121.
Tofighi, B., Aphinyanaphongs, Y., Marini, C., Ghassemlou, S., Nayebvali, P., Metzger, I., Raghunath, A., & Thomas, S. (2020). Detecting Illicit Opioid Content on Twitter. Drug and Alcohol Review, 39(3), 205–208. https://doi.org/10.1111/dar.13048.
Wey, Y. (2022). Protesting in the Digital Age How does Digital Information and Communication Technology Alter the Landscape of Mass Political Mobilization. Thesis: Aalto University.
Zahidi, M. (2023). Benny Wenda’s Political Propaganda about the Free Papua Issue Through Twitter. Jurnal Ilmiah Peuradeun, 11(1), 137-156. https://doi.org/10.26811/peuradeun.v11i1.698.
Published
2023-09-30
How to Cite
LESTANATA, Yudhi.
Anies Rasyid Baswedan’s Political Communication in Facing the 2024 Election.
Jurnal Ilmiah Peuradeun, [S.l.], v. 11, n. 3, p. 1155-1172, sep. 2023.
ISSN 2443-2067.
Available at: <http://journal.scadindependent.org/index.php/jipeuradeun/article/view/952>. Date accessed: 07 oct. 2024.
doi: https://doi.org/10.26811/peuradeun.v11i3.952.
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Articles
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