Liu, Zhengwei, 		Gantulga, Urandelger, 		Yadamsuren, Otgonsuren, AND 		Ganbold, Munkhbayasgalan.
" Consumers’ Hedonic, Utilitarian, and Social Values in Smartwatch Purchase Decisions: The Moderating Role of Switching Costs" <em>Jurnal Ilmiah Peuradeun</em> [Online], Volume 13 Number 1 (30 January 2025)