THE COMMUNICATION COMPETENCE OF VISUAL READER AT VISUALLY IMPAIRED’S CINEMA (Case Study at Bioskop Harewos, Bandung, Indonesia)

Bioskop Harewos is a cinema that specialized in visually impaired film viewers in Bandung, Indonesia. The cinema runs with a traditional and distinct watching process. Some important concepts used in this research are related to communication competences; Visually impaired; and film. Using a qualitative method with constructivism paradigm and case study approach, this research tries to uncover several aspects, such as the communication capabilities of Visual Readers in Bioskop Harewos; the management effort of Bioskop Harewos in enhancing the communication effectiveness between Visual Readers and visually impaired viewers; also the competency of communication skills that required by Visual Readers. The result of this study revealed that the communication skills of Visual Readers in terms of being a prompter to visually impaired viewers were still under expectation. In terms of improving communication skills, the manager of the Bioskop Harewos has made several introductions and previewing activities, yet the result is not as expected. This research also found three key competencies that are a necessity to be possessed by Visual Readers.


A. Introduction
Bioskop Harewos is a cinema made especially for the blind. It is the only cinema for the blind that operates regularly in Indonesia. Established since 2016 in Bandung city and consistently shows films three to four times a year (Karolina, Maryani, & Sjuchro, 2020). The uniqueness lies in the playback system which uses a traditional system, where the technology of audio description (AD) is not included, instead, by using an audio description played by a prompter known as the Visual Reader.
Prompter or Visual Reader is a descriptor who will describe the visual messages which appear in the film in order to provide the visually impaired viewers to imagine the visuals that appears in the film. According to Karolina, et al, the Visual Reader can be interpreted as an active narrator for the visually impaired viewers during the films and has an important role in achieving the meaning of the film. The meaning of the narrator, according to KBBI (Kamus Besar Indonesia/ Indonesian Dictionary) ("Kamus Besar Bahasa Indonesia," 2019), is the person who tells the story or the storyteller.
In the concept of Visual Reader, the narrator is defined as a person who tells the visual of a film that is not visible to the eye of the visually impaired viewers or the blind. In case of the other disabilities, the narrator's duties are quite familiar, for example as in language translators for the deaf (Karolina, Maryani, & Sjuchro, 2019) Bioskop Harewos is an idea of some youths in Bandung as a social movement activity that exists as a response to the limited facilities encountered by the blind viewers to the access of the cinemas and films.
Some countries around the world, such as Germany, Australia, Morocco and several other countries in Europe are quite familiar in facilitating the visually impaired in accessing films through Audio Description (AD) technology.
Audio Description (AD) is interpreted as an inter-semiotic process, from visual text to oral text -in which sometimes be written and recorded, and sometimes sent directly. In addition, audio descriptions might be bilingual but not necessarily, is generated when there are gaps in JIP-The International Journal of Social Sciences {227 the oral channel of audiovisual texts and the system is narrative precedes action (Matamala, 2017) "Harewos" is uptaken from Sundanese vocabulary which means "whisper". The word "whisper" used by Bioskop Harewos to describe the watching process that is dominated by whispering. It is also an illustration of the duty of a Visual Reader who conveys the audio descriptions by whispering.
As a substitution of Audio Description, Visual Reader plays a significant role in the process of watching films for the visually impaired viewers. Related to the function of audio, the description plays a role to explain the visual messages conveyed through a series of words.
The pre-research found that the visually impaired viewers were poorly experiencing concepts. In this case, the concept in question-related to things in the world they have never sensed through the eyes before.
Therefore, in assisting the visually impaired viewers in watching the film, we need to define many things in detail to form an imagination of the environment that they encounter.
Visual Readers and visually impaired viewers who are accompanied will build communication processes during their interaction.
The interaction is built in the form of communication that shares messages both from the introduction to the watching process. Wood defines communication as a systemic process in which individuals interact with and through symbols to form and interpret meanings. Communication is called a process because it is something happening and always moving. Communication is a system that it has, several related aspects, for instance, communication in the family, the people inside the family circle as a part of the system. Symbols in communication can involve language and other non-verbal behaviour, such as art and music. Meaning is the essence of communication. It is not just what we have got from the experience, but also what is formed during the process. We talk with effectiveness and appropriateness, and ultimately influences other's judgment of competence" (Wiemann, Takai, Ota, & Wiemann, 1997).
Visual Reader and visually impaired viewers will interact by face to face with quite intimate closeness. This is seen from the process of watching a film which built communication between two people, known as building interpersonal communication.
Interpersonal communication, as part of communication, certainly has its own interpersonal communication competency concept. The concepts of interpersonal communication competence, intercultural communication competence, and intercultural competence are prone to frequent misunderstanding as a result of an epistemic field that does not draw clear cut distinctions among the subject of the discipline (Lesenciuc & Codreanu, 2012).
According to Henry G. Widdowson, the communication competence is not only a matter of matching different forms of knowledge but also a matter of complex negotiation of the common knowledge framework within which the linguistic instantiation takes place (Widdowson, 2007).

Devito defines interpersonal communication as a communication that
takes place between two people who have a relationship. The two people are  (Denzin & Lincoln, 1994) research in the constructivist paradigm has the following characteristics: Reality is relative, generating knowledge-based on findings in the field, including findings that occur during the interaction process that occurs between researchers and key informants.
The methodology used was dialectics and hermeneutics, whose primary purpose is to obtain consensus construction. Qualitative research is a research which interpretive and uses interpretation also triangulation in examining research problems. The purpose of the research is to gain a holistic understanding relating to reality under research (Mulyana, 2018); The research has collected data through various sources as well as techniques in case studies. Therefore, qualitative research generally used several data collection techniques (Cresswell, 2007); The research uses various sources of data to produce more comprehensive data from various sources and various types of data.  (Moleong, 2007).

C. Finding and Discussion
This section will discuss three main ideas, there are the has not been an introduction between the two parties.
A research revealed that the describer should not subjectively interpret the images, but should instead be like "the faithful lens of a camera (Walczak & Fryer, 2017 On the contrary, when the description of the film contents is too excessive, the effect that will emerge is the disturbance of the concentration of the visually impaired viewers. The excessive description also causes the discomforting effect of the visually impaired viewers with Visual Reader. Therefore in delivering a description of the contents in the film requires a description that is packaged in a proportional, concise and clear. Not excessive or deficient.
In addition to the details of the description presented, visually impaired viewers also felt an obstacle in managing the interval gap between film scenes and descriptions from Visual Reader. Visually impaired viewers need a gap that fitted between the description and the scene described. In addition, the Visual Reader needs to pay attention to the audio that arises from the film, such as conversations or background sounds that describe the atmosphere, so it will not intercept with the delivery of descriptions.
Another obstacle is the barrier between Visual Readers and visually impaired viewers. The study found that the visually impaired found awkwardness in communicating with visual readers. Usually, awkwardness arises because there is a gap between the visual reader and the visual impaired viewers in terms of relations.
A research found that communication barrier that takes place within the communication systems. That is very unfortunate and unwanted (Kapur, 2018). The condition of visually impaired make the  Guirdham say that the high-quality communication is effective and appropriate, which is able to produce the effects intended by the communicators and makes sense to the receiver in terms of wording, statements and logic (Zhang, 2018 (Kapur, 2018). Of course, the competency and knowledge about how to interact with visually impaired are an essential one.

D. Conclusion
Visual The results of this study also propose a pre-watch activity management system so that the competency of the Visual Reader as a film descriptor for the visually impaired can be increased so that the communication objectives can be achieved to the maximum.
Based on the results of the study, researchers suggested that the Bioskop Harewos management system must be improved.
Improved management can be manifested through improvement in the volunteer recruitment system. The ability to communicate and tell stories needs to be an important part of the consideration in the selection process. Furthermore, the researcher also proposes that the