Consumer’s Personal and Social Factors on Purchase Intentions of Counterfeit Luxury Products
Abstract
There are several studies to answer the question of why consumers make purchases of counterfeit luxury goods. However, researchers have not studied the impact of consumer’s personal and social factors on purchasing counterfeit luxury products yet. The current study examines how consumers’ personal (face and public self-consciousness) and social factors (informative and normative suspective) influence their purchase intention towards counterfeit luxury products. Quantitative research methodology was used to measure consumers’ buying behavior of counterfeit luxury products by conducting an online survey of 254 consumers. The collected data were further analyzed by SPSS-28 and SMART-PLS 4 software. The findings indicate that social factors, such as informational susceptibility, strongly influence the purchase intention of counterfeit luxury products. Furthermore, consumer personal factors such as public self and face consciousness significantly influence fake luxury product purchasing intention. This study has implications for firms that import luxury goods and policymakers responsible for creating policies and marketing plans to deter consumers from buying counterfeit luxury goods.
References
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Bagozzi, R. P., & Yi, Y. (1988). On the Evaluation of Structural Equation Models. Journal of the Academy of Marketing Science, 16(1), 74–94.
Bao, Y., Zhou, K. Z., & Su, C. (2003). Face Consciousness and Risk Aversion: Do They Affect Consumer Decision- Making ? Psychology and Marketing, 20(8), 733–755. https://doi.org/10.1002/mar.10094.
Barbara Chin, Peter Marcolin, Newsted, & Wynne W. (1996). A Partial Least Squares Latent Variable Modeling Interaction Effects:Results From A Monte Carlo Simulation Study and Voice Mail Emotion/Adaption Study. Proceedings of the Seventeenth Internatioanal Conference on Information Systems.
Batchuluun Yembuu. (2021). Intergenerational Learning of Traditional Knowledge Through Informal Education: The Mongolian context. International Journal of Lifelong Education, 40(4), 339–358. https://doi.org/10.1080/02601370.2021.1967488.
Bearden, W. O., Netemeyer, R. G., & Teel, J. E. (1989). Measurement of Consumer Susceptibility to Interpersonal Influence. Journal of Consumer Research, 15(4), 473–481. https://doi.org/https://doi.org/10.1086/209186.
Bontis, N., Booker, L. D., & Serenko, A. (2007). The Mediating Effect of Organizational Reputation on Customer Loyalty and Service Recommendation in the Banking Industry. Management Decision, 45(9), 1426–1445. https://doi.org/10.1108/00251740710828681.
Chiu, T.-S., Chih, W.-H., Ortiz, J., & Wang, C.-Y. (2018). The Contradiction of Trust and Uncertainty from the Vewpoint of Swift Guanxi. Internet Research, 28(3), 716–745. https://doi.org/10.1108/IntR-06-2017-0233.
Eisend, M., & Schuchert-güler, P. (2006). Explaining Counterfeit Purchases: A Review and Preview. Academy of Marketing Science Review, 12(10), 1-21. https://www.researchgate.net/publication/252248476_Explaining_Counterfeit_Purchases_A_Review_and_Preview.
Fenigstein, M. S. (1975). Public and Private Self-Consciousness: Assessment and Theory. Journal of Consulting and Clinical Psychology, 43(4), 522–527. https://doi.org/10.1037/h0076760.
Gantulga, U., & Ganbold, M. (2022). Understanding Purchase Intention Towards Imported Products: Role of Ethnocentrism, Country of Origin, and Social Influence. Jurnal Ilmiah Peuradeun, 10(2), 449-470. https://doi.org/10.26811/peuradeun.v10i2.658
Gantulga, U., Sample, B., & Ariunsaikhan Tugsbat. (2022). Predicting RFID Adoption Towards Urban Smart Mobility in Ulaanbaatar, Mongolia. Asia Marketing Journal, 24(1). https://doi.org/10.53728/2765-6500.1584.
Ghalandari, K., & Norouzi, A. (2012). The Effect of Country of Origin on Purchase Intention: The Role of Product Knowledge. Research Journal of Applied Sciences, Engineering and Technology, 4(9), 1166–1171.
Griethuijsen, R. A. L. F., van Eijck, M. W., Haste, H., den Brok, P. J., Skinner, N. C., Mansour, N., Gencer, A. S., & BouJaoude, S. (2015). Global Patterns in Students’ Views of Science and Interest in Science. Research in Science Education, 45(4), 581–603. https://doi.org/10.1007/s11165-014-9438-6.
Hair, J. F., Sarstedt, M., Hopkins, L., & Kuppelwieser, V. G. (2014). Partial Least Squares Structural Equation Modeling (PLS-SEM) An Emerging Tool in Business Research. European Business Review, 28(2), 106–121. https://doi.org/10.1108/EBR-10-2013-0128.
Han, X., Ju, C., Bao, F., & Xu, C. (2022). Sharing Reward Program Based on Face Consciousness in Social Media. Psychology Research and Behavior Management, 15(May), 1147–1166. https://doi.org/10.2147/PRBM.S362920.
Harun, A., Adzwina, N., & Rahman, A. (2012). Why Customers do Not Buy Counterfeit Luxury Brands? Understanding the Effects of Personality, Perceived Quality and Attitude on Unwilligness to Purchase. Labuan E-Journal of Muamalat and Society, 6, 14–29.
Hwang, W.-C. (2006). The Psychotherapy Adaptation and Modification Framework: Application to Asian Americans. American Psychologist, 61(7), 702–715. https://doi.org/10.1037/0003-066X.61.7.702.
Maulana, M.I., & Indriastuti, H. (2020). Achieving of Country Image, Perceived Quality, and Brand Familiarity on Purchase Intention of Samsung Smartphone in Indonesia. International Journal of Management Excellence, 16(1), 2281-2288.
Jaharuddin, N. S., & Nor Suzana Abd Wahab. (2014). The Effect of Attitude Factors on Consumer Purchase Intention of Counterfeit Products. 3rd International Conference on Management, Economics and Finance (ICMEF) 2014.
Jiang, L., Cui, A. P., & Shan, J. (2023). The Risk of Embarrassment in Buying Luxury Counterfeits: Do Face-Conscious Consumers Care? European Journal of Marketing, ahead-of-p (ahead-of-print). https://doi.org/10.1108/EJM-11-2021-0891.
Jinhwa Lee. (2009). Understanding College Students’ Purchase Behavior of Fashion Counterfeits: Fashion Consciousness, Public Self-Consciousness, Ethical Obligation, Ethical Judgment, and the Theory of Planned Behavior. Ohio University.
Kasuma, J., Noor, N. M., Abdurahman, A. Z. A., Sawangchai, A., & Jemari, M. A. (2020). The Influence of Information Susceptibility and Normative Susceptibility on Counterfeit Manufacturing Products Purchase Intention. Journal of Supply Chain and Operations Management, 9(2), 234–239.
Kaufmann, H. R., Petrovici, D. A., Cid Gonçalves Filho, & Adriano Ayres. (2016). Identifying Moderators of Brand Attachment for Driving Customer Purchase Intention of Original vs Counterfeits of Luxury Brands. Journal of Business Research, 69, 5735–5747.
Kim, H., & Karpova, E. (2010). Consumer Attitudes Towards Fashion Counterfeits: Application of the Theory of Planned Behavior. Clothing and Textiles Research Journal, 28(2), 79–94. https://doi.org/10.1177/0887302X09332513.
Kim, J. Y., & Nam, S. H. (1998). The Concept and Dynamics of Face: Implications for Organizational Behavior in Asia. Organization Science, 9(4), 522–534. https://doi.org/10.1287/orsc.9.4.522.
Lai, K. K.-Y., & Zaichkowsky, J. L. (1999). Brand Imitation: Do the Chinese Have Different Views ? Asia Pacific Journal of Management, 16(2), 179–192. https://doi.org/10.1023/A.
Laura Meraviglia. (2019). No Role For Conscious Consumer in the Battle Against Counterfeiting. A Socio-Cultural Approach. Rivista Internazionale Di Scienze Sociali, 127(3), 265–284. https://doi.org/10.26350/000518_000033.
Lee, S., & Workman, J. (2020). How Do Face Consciousness and Public Self-Consciousness Affect Consumer Decision-Making ? Journal of Open Innovation: Technology, Market, and Complexity, 6(4), 1-15. https://doi.org/10.3390/joitmc6040144.
Leguina, A. (2015). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). International Journal of Research & Method in Education, 38(2), 220–221. https://doi.org/10.1080/1743727x.2015.1005806.
Lei Song. (2021). Perceptions of Counterfeits Among Luxury Goods Differ Across Cultures. https://www.psu.edu/news/research/story/perceptions-counterfeits-among-luxury-goods-differ-across-cultures/.
Lonner, W. J. (1981). Psychological Tests and Intercultural Counseling. In P. Pedersen, W. J. Lonner, & J. G. Draguns (Eds.), Counseling Across Cultures (Rev. and e). Honolulu Umverslty Press.
Matos, C. A. de, Ituassu, C. T., & Rossi, C. A. V. (2007). Consumer Attitudes Toward Counterfeits: A Review and Extension. Journal of Consumer Marketing, 24(1), 36–47. https://doi.org/10.1108/07363760710720975.
Nofiardi, N. (2023). Testimonium de Auditu Witness: Comparison of Maṣlāhah in the Settlement of Syiqāq in the Religious Court of the Border Regions. Samarah: Jurnal Hukum Keluarga dan Hukum Islam, 7(2), 1016-1036. http://dx.doi.org/10.22373/sjhk.v7i2.11493
Ott, D. (2018). How Consumers Relate to Luxury Brands in the 21st Century: The Changing Concept of Sacredness and its Importance. [Université Paris Sciences et Lettres]. https://theses.hal.science/tel-03222729v1/document.
Phau, I., & Teah, M. (2009). Luxury Brands Devil Wears (counterfeit ) Prada: A Study of Antecedents and Outcomes of Attitudes towards Counterfeits of Luxury Brands. Journal of Consumer Marketing, 26(1), 15–27. https://doi.org/10.1108/07363760910927019.
Ringle, C. M., Sarstedt, M., & Straub, D. (2012). Editor’s Comments: A Critical Look at the Use of PLS-SEM in MIS Quarterly. MIS Quarterly, 36(1), 3-14. https://doi.org/10.2307/41410402.
Roux, A. Le, Thebault, M., & Roy, Y. (2019). Do Product Category and Consumers’ Motivations Profiles Matter Regarding Counterfeiting?. Journal of Product & Brand Management, 28(3), 758-770. https://doi.org/10.1108/JPBM-06-2018-1923.
Scheier, M., & Carver, C. (1985). The Self-Consciousness Scale: A Revised Version for Use with General Populations. Journal of Applied Social Psychology, 15(8), 687–699. https://doi.org/10.1111/j.1559-1816.1985.tb02268.x.
Schiffman, L. G., & Wisenblit, J. (2015). Consumer Behavior (11th globa). Pearson Education Limited.
Shan, J., Jiang, L., & Cui, A. P. (2021). A Double-Edged Sword: How the Dual Characteristics of Face Motivate and Prevent Counterfeit Luxury Consumption. Journal of Business Research, 134, 59–69. https://doi.org/10.1016/j.jbusres.2021.05.032.
Shepard, W. (2018, March). Meet the Man Fighting America’s Trade War Against Chinese Counterfeits (It’s not Trump). Forbes. https://www.forbes.com/sites/wadeshepard/2018/03/29/meet-the-man-fighting-americas-trade-war-against-chinese-counterfeits/?sh=12bdc9ec1c0d.
Swadźba, S. (2020). Globalization and Economic Growth in Highly Developed Countries. The 19th International Scientific Conference Globalization and its Socio-Economic Consequences 2019 – Sustainability in the Global-Knowledge Economy. https://doi.org/10.1051/shsconf/20207405025.
Thurasamy, R., Mohamad, O., Jantan, M., Chow, J. L. W., & Nasirin, S. (2002). Counterfeit Music CDs : Social and Personality Influences , Demographics, Attitudes and Purchase Intention: Some Insights from Malaysia. The Proceedings of the 2nd European Conference on Research Methods in Business and Management, 1–13.
Ting, M.-S., Goh, Y., & Salmi, M. (2016). Asia Pacific Management Review Determining Consumer Purchase Intentions toward Counterfeit Luxury Goods in Malaysia. Asia Pacific Management Review, 21(4), 219–230. https://doi.org/10.1016/j.apmrv.2016.07.003.
Vigneron, F., & Johnson, L. W. (2015). A Review and a Conceptual Framework of Prestige-Seeking Consumer Behavior. Academy of Marketing Science Review, 1(1), 1–15.
Wang, F., Zhang, H., & Ming Ouyang. (2005). Purchasing Pirated Software: An Initial Examination of Chinese Consumers. Journal of Consumer Marketing, 22(6), 340–351. https://doi.org/10.1108/07363760510623939.
Wong, N., & Ahuvia, A. C. (1998). Personal Taste and Family Face: Luxury Consumption in Confucian and Western Societies. Psychology and Marketing, 15(5), 423–441. https://doi.org/10.1002/(SICI)1520-6793(199808)15.
Wu, Q., & Zhao, S. (2021). Determinants of Consumers’ Willingness to Buy Counterfeit Luxury Products: An Empirical Test of Linear and Inverted U-Shaped Relationship. Sustainability, 13(2), 1194. https://doi.org/10.3390/su13031194.
Xu, J. (2021). The Relationship between Consumers’ Public Self- Consciousness and their Purchase Intention of the New Luxury Goods. Proceedings of Business and Economic Studies, 4(3), 41–45.
Yusuf, M.Y., Jalilah, J., & Kesuma, T. (2022). Shariah Marketing Strategy of Micro, Small, and Medium Enterprises Products in Aceh: A Case of Minyeuk Pret. Jurnal Ilmiah Peuradeun, 10(2), 433-448. https://doi.org/10.26811/peuradeun.v10i2.653
Yoo, B., & Lee, S. (2009). Buy Genuine Luxury Fashion Products or Counterfeits ? Advances in Consumer Research, 36(1), 280–286.
Zhang, X., & Wang, W. (2019). Face Consciousness and Conspicuous Luxury Consumption in China. Journal of Contemporary Marketing Science, 2(1), 63–82. https://doi.org/10.1108/JCMARS-01-2019-0002.
Ang, S. H., Cheng, P. S., Lim, E. A. C., & Tambyah, S. K. (2001). Spot the Difference: Consumer Responses Towards Counterfeit. Journal of Consumer Marketing, 18(3), 219–235. https://doi.org/10.1108/07363760110392967.
Atat, M. Al. (2020). Review of Factors Affecting Non-Deceptive Consumers of Counterfeited Products in Different Region Across Sectors. Management Studies and Economic Systems, 5(3/4), 85–104. https://www.msaes.org/article_119094.html.
Bagozzi, R. P., & Yi, Y. (1988). On the Evaluation of Structural Equation Models. Journal of the Academy of Marketing Science, 16(1), 74–94.
Bao, Y., Zhou, K. Z., & Su, C. (2003). Face Consciousness and Risk Aversion: Do They Affect Consumer Decision- Making ? Psychology and Marketing, 20(8), 733–755. https://doi.org/10.1002/mar.10094.
Barbara Chin, Peter Marcolin, Newsted, & Wynne W. (1996). A Partial Least Squares Latent Variable Modeling Interaction Effects:Results From A Monte Carlo Simulation Study and Voice Mail Emotion/Adaption Study. Proceedings of the Seventeenth Internatioanal Conference on Information Systems.
Batchuluun Yembuu. (2021). Intergenerational Learning of Traditional Knowledge Through Informal Education: The Mongolian context. International Journal of Lifelong Education, 40(4), 339–358. https://doi.org/10.1080/02601370.2021.1967488.
Bearden, W. O., Netemeyer, R. G., & Teel, J. E. (1989). Measurement of Consumer Susceptibility to Interpersonal Influence. Journal of Consumer Research, 15(4), 473–481. https://doi.org/https://doi.org/10.1086/209186.
Bontis, N., Booker, L. D., & Serenko, A. (2007). The Mediating Effect of Organizational Reputation on Customer Loyalty and Service Recommendation in the Banking Industry. Management Decision, 45(9), 1426–1445. https://doi.org/10.1108/00251740710828681.
Chiu, T.-S., Chih, W.-H., Ortiz, J., & Wang, C.-Y. (2018). The Contradiction of Trust and Uncertainty from the Vewpoint of Swift Guanxi. Internet Research, 28(3), 716–745. https://doi.org/10.1108/IntR-06-2017-0233.
Eisend, M., & Schuchert-güler, P. (2006). Explaining Counterfeit Purchases: A Review and Preview. Academy of Marketing Science Review, 12(10), 1-21. https://www.researchgate.net/publication/252248476_Explaining_Counterfeit_Purchases_A_Review_and_Preview.
Fenigstein, M. S. (1975). Public and Private Self-Consciousness: Assessment and Theory. Journal of Consulting and Clinical Psychology, 43(4), 522–527. https://doi.org/10.1037/h0076760.
Gantulga, U., & Ganbold, M. (2022). Understanding Purchase Intention Towards Imported Products: Role of Ethnocentrism, Country of Origin, and Social Influence. Jurnal Ilmiah Peuradeun, 10(2), 449-470. https://doi.org/10.26811/peuradeun.v10i2.658
Gantulga, U., Sample, B., & Ariunsaikhan Tugsbat. (2022). Predicting RFID Adoption Towards Urban Smart Mobility in Ulaanbaatar, Mongolia. Asia Marketing Journal, 24(1). https://doi.org/10.53728/2765-6500.1584.
Ghalandari, K., & Norouzi, A. (2012). The Effect of Country of Origin on Purchase Intention: The Role of Product Knowledge. Research Journal of Applied Sciences, Engineering and Technology, 4(9), 1166–1171.
Griethuijsen, R. A. L. F., van Eijck, M. W., Haste, H., den Brok, P. J., Skinner, N. C., Mansour, N., Gencer, A. S., & BouJaoude, S. (2015). Global Patterns in Students’ Views of Science and Interest in Science. Research in Science Education, 45(4), 581–603. https://doi.org/10.1007/s11165-014-9438-6.
Hair, J. F., Sarstedt, M., Hopkins, L., & Kuppelwieser, V. G. (2014). Partial Least Squares Structural Equation Modeling (PLS-SEM) An Emerging Tool in Business Research. European Business Review, 28(2), 106–121. https://doi.org/10.1108/EBR-10-2013-0128.
Han, X., Ju, C., Bao, F., & Xu, C. (2022). Sharing Reward Program Based on Face Consciousness in Social Media. Psychology Research and Behavior Management, 15(May), 1147–1166. https://doi.org/10.2147/PRBM.S362920.
Harun, A., Adzwina, N., & Rahman, A. (2012). Why Customers do Not Buy Counterfeit Luxury Brands? Understanding the Effects of Personality, Perceived Quality and Attitude on Unwilligness to Purchase. Labuan E-Journal of Muamalat and Society, 6, 14–29.
Hwang, W.-C. (2006). The Psychotherapy Adaptation and Modification Framework: Application to Asian Americans. American Psychologist, 61(7), 702–715. https://doi.org/10.1037/0003-066X.61.7.702.
Maulana, M.I., & Indriastuti, H. (2020). Achieving of Country Image, Perceived Quality, and Brand Familiarity on Purchase Intention of Samsung Smartphone in Indonesia. International Journal of Management Excellence, 16(1), 2281-2288.
Jaharuddin, N. S., & Nor Suzana Abd Wahab. (2014). The Effect of Attitude Factors on Consumer Purchase Intention of Counterfeit Products. 3rd International Conference on Management, Economics and Finance (ICMEF) 2014.
Jiang, L., Cui, A. P., & Shan, J. (2023). The Risk of Embarrassment in Buying Luxury Counterfeits: Do Face-Conscious Consumers Care? European Journal of Marketing, ahead-of-p (ahead-of-print). https://doi.org/10.1108/EJM-11-2021-0891.
Jinhwa Lee. (2009). Understanding College Students’ Purchase Behavior of Fashion Counterfeits: Fashion Consciousness, Public Self-Consciousness, Ethical Obligation, Ethical Judgment, and the Theory of Planned Behavior. Ohio University.
Kasuma, J., Noor, N. M., Abdurahman, A. Z. A., Sawangchai, A., & Jemari, M. A. (2020). The Influence of Information Susceptibility and Normative Susceptibility on Counterfeit Manufacturing Products Purchase Intention. Journal of Supply Chain and Operations Management, 9(2), 234–239.
Kaufmann, H. R., Petrovici, D. A., Cid Gonçalves Filho, & Adriano Ayres. (2016). Identifying Moderators of Brand Attachment for Driving Customer Purchase Intention of Original vs Counterfeits of Luxury Brands. Journal of Business Research, 69, 5735–5747.
Kim, H., & Karpova, E. (2010). Consumer Attitudes Towards Fashion Counterfeits: Application of the Theory of Planned Behavior. Clothing and Textiles Research Journal, 28(2), 79–94. https://doi.org/10.1177/0887302X09332513.
Kim, J. Y., & Nam, S. H. (1998). The Concept and Dynamics of Face: Implications for Organizational Behavior in Asia. Organization Science, 9(4), 522–534. https://doi.org/10.1287/orsc.9.4.522.
Lai, K. K.-Y., & Zaichkowsky, J. L. (1999). Brand Imitation: Do the Chinese Have Different Views ? Asia Pacific Journal of Management, 16(2), 179–192. https://doi.org/10.1023/A.
Laura Meraviglia. (2019). No Role For Conscious Consumer in the Battle Against Counterfeiting. A Socio-Cultural Approach. Rivista Internazionale Di Scienze Sociali, 127(3), 265–284. https://doi.org/10.26350/000518_000033.
Lee, S., & Workman, J. (2020). How Do Face Consciousness and Public Self-Consciousness Affect Consumer Decision-Making ? Journal of Open Innovation: Technology, Market, and Complexity, 6(4), 1-15. https://doi.org/10.3390/joitmc6040144.
Leguina, A. (2015). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). International Journal of Research & Method in Education, 38(2), 220–221. https://doi.org/10.1080/1743727x.2015.1005806.
Lei Song. (2021). Perceptions of Counterfeits Among Luxury Goods Differ Across Cultures. https://www.psu.edu/news/research/story/perceptions-counterfeits-among-luxury-goods-differ-across-cultures/.
Lonner, W. J. (1981). Psychological Tests and Intercultural Counseling. In P. Pedersen, W. J. Lonner, & J. G. Draguns (Eds.), Counseling Across Cultures (Rev. and e). Honolulu Umverslty Press.
Matos, C. A. de, Ituassu, C. T., & Rossi, C. A. V. (2007). Consumer Attitudes Toward Counterfeits: A Review and Extension. Journal of Consumer Marketing, 24(1), 36–47. https://doi.org/10.1108/07363760710720975.
Nofiardi, N. (2023). Testimonium de Auditu Witness: Comparison of Maṣlāhah in the Settlement of Syiqāq in the Religious Court of the Border Regions. Samarah: Jurnal Hukum Keluarga dan Hukum Islam, 7(2), 1016-1036. http://dx.doi.org/10.22373/sjhk.v7i2.11493
Ott, D. (2018). How Consumers Relate to Luxury Brands in the 21st Century: The Changing Concept of Sacredness and its Importance. [Université Paris Sciences et Lettres]. https://theses.hal.science/tel-03222729v1/document.
Phau, I., & Teah, M. (2009). Luxury Brands Devil Wears (counterfeit ) Prada: A Study of Antecedents and Outcomes of Attitudes towards Counterfeits of Luxury Brands. Journal of Consumer Marketing, 26(1), 15–27. https://doi.org/10.1108/07363760910927019.
Ringle, C. M., Sarstedt, M., & Straub, D. (2012). Editor’s Comments: A Critical Look at the Use of PLS-SEM in MIS Quarterly. MIS Quarterly, 36(1), 3-14. https://doi.org/10.2307/41410402.
Roux, A. Le, Thebault, M., & Roy, Y. (2019). Do Product Category and Consumers’ Motivations Profiles Matter Regarding Counterfeiting?. Journal of Product & Brand Management, 28(3), 758-770. https://doi.org/10.1108/JPBM-06-2018-1923.
Scheier, M., & Carver, C. (1985). The Self-Consciousness Scale: A Revised Version for Use with General Populations. Journal of Applied Social Psychology, 15(8), 687–699. https://doi.org/10.1111/j.1559-1816.1985.tb02268.x.
Schiffman, L. G., & Wisenblit, J. (2015). Consumer Behavior (11th globa). Pearson Education Limited.
Shan, J., Jiang, L., & Cui, A. P. (2021). A Double-Edged Sword: How the Dual Characteristics of Face Motivate and Prevent Counterfeit Luxury Consumption. Journal of Business Research, 134, 59–69. https://doi.org/10.1016/j.jbusres.2021.05.032.
Shepard, W. (2018, March). Meet the Man Fighting America’s Trade War Against Chinese Counterfeits (It’s not Trump). Forbes. https://www.forbes.com/sites/wadeshepard/2018/03/29/meet-the-man-fighting-americas-trade-war-against-chinese-counterfeits/?sh=12bdc9ec1c0d.
Swadźba, S. (2020). Globalization and Economic Growth in Highly Developed Countries. The 19th International Scientific Conference Globalization and its Socio-Economic Consequences 2019 – Sustainability in the Global-Knowledge Economy. https://doi.org/10.1051/shsconf/20207405025.
Thurasamy, R., Mohamad, O., Jantan, M., Chow, J. L. W., & Nasirin, S. (2002). Counterfeit Music CDs : Social and Personality Influences , Demographics, Attitudes and Purchase Intention: Some Insights from Malaysia. The Proceedings of the 2nd European Conference on Research Methods in Business and Management, 1–13.
Ting, M.-S., Goh, Y., & Salmi, M. (2016). Asia Pacific Management Review Determining Consumer Purchase Intentions toward Counterfeit Luxury Goods in Malaysia. Asia Pacific Management Review, 21(4), 219–230. https://doi.org/10.1016/j.apmrv.2016.07.003.
Vigneron, F., & Johnson, L. W. (2015). A Review and a Conceptual Framework of Prestige-Seeking Consumer Behavior. Academy of Marketing Science Review, 1(1), 1–15.
Wang, F., Zhang, H., & Ming Ouyang. (2005). Purchasing Pirated Software: An Initial Examination of Chinese Consumers. Journal of Consumer Marketing, 22(6), 340–351. https://doi.org/10.1108/07363760510623939.
Wong, N., & Ahuvia, A. C. (1998). Personal Taste and Family Face: Luxury Consumption in Confucian and Western Societies. Psychology and Marketing, 15(5), 423–441. https://doi.org/10.1002/(SICI)1520-6793(199808)15.
Wu, Q., & Zhao, S. (2021). Determinants of Consumers’ Willingness to Buy Counterfeit Luxury Products: An Empirical Test of Linear and Inverted U-Shaped Relationship. Sustainability, 13(2), 1194. https://doi.org/10.3390/su13031194.
Xu, J. (2021). The Relationship between Consumers’ Public Self- Consciousness and their Purchase Intention of the New Luxury Goods. Proceedings of Business and Economic Studies, 4(3), 41–45.
Yusuf, M.Y., Jalilah, J., & Kesuma, T. (2022). Shariah Marketing Strategy of Micro, Small, and Medium Enterprises Products in Aceh: A Case of Minyeuk Pret. Jurnal Ilmiah Peuradeun, 10(2), 433-448. https://doi.org/10.26811/peuradeun.v10i2.653
Yoo, B., & Lee, S. (2009). Buy Genuine Luxury Fashion Products or Counterfeits ? Advances in Consumer Research, 36(1), 280–286.
Zhang, X., & Wang, W. (2019). Face Consciousness and Conspicuous Luxury Consumption in China. Journal of Contemporary Marketing Science, 2(1), 63–82. https://doi.org/10.1108/JCMARS-01-2019-0002.
Published
2023-09-30
How to Cite
GANBOLD, Munkhbayasgalan; GANTULGA, Urandelger.
Consumer’s Personal and Social Factors on Purchase Intentions of Counterfeit Luxury Products.
Jurnal Ilmiah Peuradeun, [S.l.], v. 11, n. 3, p. 1091-1114, sep. 2023.
ISSN 2443-2067.
Available at: <https://journal.scadindependent.org/index.php/jipeuradeun/article/view/926>. Date accessed: 19 may 2024.
doi: https://doi.org/10.26811/peuradeun.v11i3.926.
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