LIU, Zhengwei; GANTULGA, Urandelger; YADAMSUREN, Otgonsuren; GANBOLD, Munkhbayasgalan. Consumers’ Hedonic, Utilitarian, and Social Values in Smartwatch Purchase Decisions: The Moderating Role of Switching Costs. Jurnal Ilmiah Peuradeun, [S. l.], v. 13, n. 1, p. 493–518, 2025. DOI: 10.26811/peuradeun.v13i1.1246. Disponível em: https://journal.scadindependent.org/index.php/jipeuradeun/article/view/1246. Acesso em: 7 jul. 2026.